Dura Undercushions Wins the Prestigious Alpha Award for 2024
We are happy to announce that Dura Undercushions has been honored with the 2024 Alpha Award in the manufacturing category! This prestigious award celebrates our remarkable achievements in innovation, performance, and societal impact through our upcycling manufacturing process.
Recognized for producing the highest performing acoustic underlayments, this achievement underscores Dura Undercushions’ commitment to delivering premium flooring products and custom solutions that meet the evolving needs of architects, developers, contractors, and homeowners.
During the award ceremony, Mr. Bundang, our Senior Director of Business Transformation shared a few inspiring words. He remarked,
“Being honored with the Alpha Award is a recognition of the efforts we have made in Dura’s modern day Business Transformation. While Dura has its roots in Mount Royal since the 1950s, in 2024 the challenge at hand is not only to honor this 60+ year legacy but also to bring Dura to a level where it can compete and thrive in a dynamic and highly competitive landscape. We could not have gotten this far without the team that the ‘New’ Dura has built. It’s one that is committed to diversity, quality, performance, and spreading truth about what goes into your floors. It’s one that is doing what it can to contribute to sustainability through its products, which are made from near 100% recycled rubber.”
Dura Undercushions extends its gratitude to its incredible team, partners, and clients, whose ongoing support has been instrumental in reaching this milestone. Learn more about Dura Undercushions’ 2024 Alpha Award win.
