Our Mission

Performance, Quality, and Mindful of Our Environment

Dura has a clear goal:

Produce the highest performing underlay and carpet cushion products while contributing to the preservation of our environment for generations to come.

Through our unique process of giving a second life to used rubber, we’ve achieved our lofty goal by creating products that absorb sound like no other and last for years.

Tradition of Quality

Global Recognition


Customer Centricity

Focusing on What We Do Best

What Sets Dura Apart From the Rest

With 60+ years of experience in this industry, we have a tradition of quality when it comes to manufacturing underlayment. The Dura brand is recognized globally for our commitment to this level of quality and to the sustainability that our products bring.

The high level of performance that our brand symbolizes and our products embody can only be achieved through the collective strength of our people. Our team is a customer-centric blend of tradition and innovation that sets us apart from the rest of the industry.

Environmental, Social and Governance

Sustainability at Dura's Core

Through our commitment to quality and sustainability, Dura’s products meet the rigorous standards set by the Carpet Cushion Council and carry the prestigious Green Label Plus certification from the Carpet & Rug Institute. Additionally, our dedication to environmental responsibility is reflected in our contribution to the LEED program. We prioritize creating healthier indoor environments by ensuring low volatile organic compound emissions.


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