Acoustical Solutions That Protect the Environment

In the heart of our commitment to a more sustainable world, Dura Undercushions stands as a beacon of green innovation, transforming what was once considered waste into high-quality, eco-friendly underlayment solutions. Our journey is not just about creating high performing acoustical solutions, but also about nurturing a healthier planet for future generations. This is the essence of our story, a narrative deeply rooted in environmental stewardship, social responsibility, and governance principles.

A Vision for a Greener Future

At Dura, we believe in the power of transformation. Each year, millions of tires reach the end of their life cycle, posing a significant challenge to our environment. Rather than seeing this as an end, we've embraced it as a beginning—a chance to give these tires a second life. Our innovative upcycling process allows us to divert tires from landfills, transforming them into premium soundproofing underlayment. This not only alleviates the burden on our planet's waste management systems, but also contributes to a circular economy, where resources are reused and conserved.

A diagram showing the recycling process of undercushions.

Dura’s Impact in the Construction Industry

Our commitment is backed by tangible results. Each year, Dura Undercushions rescues more than 1 million tires from becoming environmental hazards. To date, we have repurposed over 50 million tires. This achievement is not just a number—it's a testament to our dedication to making a difference. By repurposing these tires, we've significantly reduced our carbon footprint, contributing to a cleaner, greener earth.

But our impact doesn't stop at environmental benefits. Our upcycling efforts have also sparked innovation in sustainable product development, leading to the creation of Dura’s premium underlayment. This product stands out not only for its superior quality and performance but also for its contribution to environmental conservation.

Excellence in Sustainability and Quality

Our dedication to sustainability is matched by our commitment to quality. Dura’s premium underlayment is a symbol of both, crafted from nearly 100% recycled rubber and designed to provide unmatched soundproofing benefits. This commitment to excellence has been recognized by leading environmental and industry organizations.

Dura is proud to bear certifications from prestigious bodies such as LEED (Leadership in Energy and Environmental Design), Green Label Plus, the Carpet and Rug Institute, and the Carpet Cushion Council. These certifications reflect our unwavering commitment to environmentally friendly manufacturing practices and our contribution to creating healthier living spaces.

LEED certification                  Green Label Plus Certification



Beyond the Product: Championing a Greener World

Choosing Dura Undercushions means more than just selecting the highest performing underlayment for your space. It means actively participating in a movement towards a more sustainable world. Our products are a testament to what can be achieved when innovation meets environmental responsibility. They embody the principle that quality and sustainability can go hand in hand, offering consumers a way to contribute to a greener future without compromising on performance.

We understand that in a market driven by price, the choice for a premium, eco-friendly product might seem challenging. However, the value of choosing Dura goes beyond the price tag. It's an investment in a sustainable future, a statement that you stand for environmental stewardship, and a contribution to reducing waste and conserving resources.

The Shortcomings of Traditional Underlay Materials

In contrast, traditional underlayment materials such as foam and synthetic felt fall short in delivering a "green" narrative. These materials, often derived from non-renewable petroleum-based resources, not only deplete finite natural reserves but also contribute to environmental degradation through their production, use, and disposal processes. The inability of such materials to decompose or be recycled efficiently leads to significant environmental pollution and waste accumulation challenges.

By choosing Dura Undercushions, consumers opt out of supporting these environmentally harmful practices. This choice signals a commitment to environmental responsibility, highlighting the importance of selecting materials and products that do not just meet immediate needs for functionality, but also contribute positively to the long-term health of our environment.

Your Role in Fostering a Sustainable Future

As we look to the future, our mission remains clear: to produce the highest performing underlayment for hard surfaces and carpet cushion products while contributing to the preservation of our environment for generations to come. The journey towards a greener planet is one we all share, and by choosing Dura, you become an integral part of this vision.

We invite you to join us in this endeavor. Choose Dura Undercushions for your next project, and take a step towards a greener, more responsible future.

The Dura Difference

Dura Undercushions represents more than just a brand—it's a commitment to excellence, sustainability, and innovation. Our story is one of transformation, of turning challenges into opportunities, and of making a tangible impact on the world around us. By upholding the highest standards of environmental stewardship and product quality, we offer a solution that not only enhances your living space but also protects our planet.

We are proud of the strides we've made in sustainable manufacturing and are excited about the future we are building—one where quality, performance, and environmental responsibility coexist.